The holiday season is here, and with it comes tons of festive events. With your professional photo booth service, you can provide fantastic entertainment to enhance holiday celebrations and spread cheer!
From weddings to Christmas parties to New Years’ celebrations, this time of the year brings many opportunities for your photo booth business to reach your year-end goals.
Wondering how you can get your photo business to stand out during the holidays? Keep reading to learn our 6 holiday marketing tips to effectively promote your photo booth business and ring in more customers.
We invite you to browse our packages to see what high-tech special features your business can offer.
How to Market Your Photo Booth Equipment During the Holidays
It seems that every business is competing for buyers’ attention during the holiday season. You may think it’s impossible to capture interest. However, the uniqueness of photo booth equipment and its unforgettable experience give you an advantage.
Here are 6 tried and true marketing tips to get your photo booth business noticed and book more customers.
- Customize your marketing message
The holidays call for special messaging, so you shouldn’t rely on the same marketing that you use at other parts of the year. Incorporate holiday imagery and strategic hashtags and specifically highlight how photo booths can improve holiday events. This will cause prospective customers to consider how a photo booth would make their holiday plans even better.
- Offer holiday-themed props and backgrounds
Transport guests to a winter wonderland or inspire more laughs with a themed backdrop and props. Event hosts are guaranteed to love how they integrate into the event theme and create holiday keepsakes for people to take home and share.
- Reach out to stored contacts
Advanced photo booth equipment allows you to gather data on users, including their emails and phone numbers. Think of this information like built-in leads. You can remind previous users how much fun they had using the photo booth. When people fondly remember the experience, chances are that they’ll want to offer the same to their guests.
- Join special event groups
Have you ever seen Pinterest boards or Facebook groups with event inspiration? People are always sharing ideas on how to host a great gathering with beautiful decorations and crowd-pleasing activities. For example, you can promote a wedding photo booth for sale to a targeted group that is likely to express interest.
- Hold holiday giveaways on social media
Giveaways on social media are super popular. Just look at #giveaway on Instagram to see how many brands get people engaged. You can encourage your followers to like, comment, and share the post with others to spread the word in order to be entered into the giveaway. This will spread the word even further, allowing you to expand your audience.
- Create an end-of-year promotion
Nothing pulls in customers more than a promotion or discount! If you’re able, it’s a great idea to offer something extra with your professional photo booth service. Consider throwing in an added hour or extra themed backdrop to entice people.
Spread Holiday Cheer With Your Photo Booth Business
The holiday season can be intimidating and hectic for business owners, but if you follow some of these marketing tips, you’re sure to appeal to holiday event hosts. By customizing your marketing message, being strategic about targeting, leveraging existing contacts, and offering giveaways and promotions, you’re sure to attract customers.
Interested in learning more about our top-quality photo booth equipment and professional support? Get in contact with us so we can help boost your business success.
Happy holidays!
