Marketing is an integral part of any business. It is vital for photographers and photo booth services. Fortunately, some easy marketing and marketing opportunities are built right into the business of photography and photo booths. You should share pictures from your photo booth. Success can also easily be built on success by promoting your business at events. Also, remember to have fun with your marketing. Having fun with your marketing is more engaging and works better than just running a promotional discount.
Target Your Marketing and Services With Photo Booth Backdrop Frames
You should also try to market to your target clients. For example, if you want to cover weddings, then show wedding photos. If you want to work on children’s birthday parties, show fun party photos and use family-friendly backdrops. Holidays can be lucrative and involve event planning. If you want to cover holidays like Halloween, show pictures of Halloween costumes and spooky or at least autumn backdrops.
You should always underpromise in your marketing and over-deliver service to your clients if possible. That means if you show backdrops in your marketing, you should have the same backdrops. You should also make sure to use a high-quality professional photo booth backdrop frame. There is all manner of different kinds of events, consider yearly conventions, music festivals and nightclubs. Also, consider marketing to entertainers such as stage magicians or dancers. That way, you can promote each other and get some exciting pictures.
You want to find a target audience to market by showing them pictures of people like them or who they want to be doing the things they are interested in. Preferably a target audience or market space where you don’t have to compete. It is easier to be a big fish in a small pond without others or a big fish in a blue ocean rather than in a red ocean where you have to compete with a lot of others.
Mirror Photo Booth for Sale
Mirror photo booths are great for both the consumer and the business owner. That’s because they allow anyone to take great selfies that do not look like selfies. They are not taken with a smartphone’s front-facing camera held awkwardly at arm’s length. That also means that the clients and guests can do the photography work themselves, and you just need to watch your equipment and stand by in case someone really needs help.
Mirror photo booths can allow more people to casually take great selfies using your photo booth. The kind of lighting you use with them is a bit different. Light rings are a popular choice. You can also convert an existing photo booth into a mirror photo booth. You should also clearly state what you are offering and where to get it. For example:” Complete mirror photo booth for sale here!”. If you are marketing using blog posts, you should try to offer something of value, like useful information or entertainment, use SEO keywords sparingly, and don’t hide that you are selling products and services.
How Much to Charge?
First, consider that this article discusses marketing for variations on the modern open-air photo booth kiosk service. Clients, customers and guests are paying for the experience as much as they are for pictures. So you’ll need a photo booth with a nice backdrop frame, lighting, props, and other equipment.
Look at the total price for all of the equipment if you were to buy it new today. For example, you can look at the price of a selfie booth for sale. How much to charge is a tricky question. However, one good formula is 20% of the total cost of all your equipment that you bring + the cost of labor x 2. Another way is to figure out hourly billing, which can seem pretty high but is usually a good deal for the clients.
You want to be paid and make a profit, and so do others. So don’t take or offer “exposure” for work in your marketing. Do share this article on social media if it has helped you.